See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Across Grand Rapids’ bustling downtown corridors, Manufacturing Row, and the Medical Mile’s busy clinics, our system automatically applies a small service fee to all card transactions. When a customer chooses to pay with cash—whether they’re grabbing a craft beverage in the brewery district, dining on Wealthy Street, or stopping by a neighborhood shop in Eastown—the service fee is waived, rewarding them with a discount. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Grand Rapids businesses—from brewery taprooms on the Wealthy Street corridor to healthcare providers on the Medical Mile—face mounting credit card processing costs that erode margins. A cash discount program lets you drastically reduce or eliminate those fees altogether.Increase Profit Margins
Keep more of each sale without raising prices. For manufacturing suppliers, office furniture makers, and hospitality venues across Downtown and Eastown, every percentage point of margin matters when competing in a tight regional market.Encourage Cash Payments
Grand Rapids’ vibrant brewery scene, convention center events, and neighborhood festivals drive strong cash preferences. Incentivize customers to pay with cash and reduce chargebacks—especially valuable during peak season at Van Andel Arena and DeVos Place.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches. Whether you’re operating in Heritage Hill, Midtown, or the Medical Mile, CashVue handles the infrastructure so you focus on your business.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, with clear signage that builds trust with Grand Rapids’ educated and community-conscious workforce.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Reclaim your profit margin—without disrupting your Grand Rapids operation.
CashVue’s Cash Discount Program is purpose-built for the city’s diverse business landscape, from downtown hospitality venues and brewery taprooms to manufacturing facilities across the East Hills and healthcare providers along the Medical Mile.
Contact Us Today to eliminate processing fees and keep more revenue in your business.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Grand Rapids businesses—from Downtown retailers to manufacturing supply shops in the Creston industrial corridor—rely on these programs to manage processing costs without violating card network rules.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This approach works particularly well for Grand Rapids’ diverse business landscape, whether you’re running a brewpub on Wealthy Street or serving the steady cash flow of healthcare workers along the Medical Mile.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Grand Rapids’ engaged customer base—including office professionals downtown, convention attendees at DeVos Place, and neighborhood patrons throughout East Hills and Eastown—responds well to transparent disclosure programs.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Finance and insurance firms headquartered in Grand Rapids appreciate this straightforward accounting approach that keeps reconciliation simple.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Grand Rapids, food processing operations, office furniture manufacturers managing tight supply chains, breweries capturing weekend cash traffic, and educational institution vendors all see measurable improvement when cash discount programs reduce their per-transaction costs.
